Promotional products or items are also known in the industry as swag or schwag merchandise. This form of marketing is widely used by companies in putting their branding on various items and given away at trade shows, conferences or as targeted marketing campaigns. This form of marketing first started in during the election of George Washington in 1789 as commemorative buttons. In the early 19th century other items such as calendars and wooden specialties were used. The originator of the industry is Jasper Meeks who convinced a shoe store to supply book bags to local schools with the company’s name on them. Over the years the promotional product line has grown to over 1000’s of products from
- Mugs / Cups / Water bottles
- Flash drives
- Pens / Paper pads
- Hats / Shirts / And other clothing
- And anything else you can think of to put a company’s branding on.
Promotional products have proven to be a successful marketing strategy as many people keep these various items in their homes, offices, vehicles and other places. The average man owns 8 promotional hats that have been given to him from companies looking to have their brand out in the public eye. As a member of the ASI industry we buy from thousands of vendors that know their products the best and how to print on them. No reason to reinvent the wheel right? Since we have created the relationships you get to benefit from someone like us and our experience to make sure it all goes smooth and you get the best product and on time.