Often there is a disconnect between graphic designers and the clients they work with. The major disconnect is in the way they communicate. I have worked with graphic designers for years and have learned what to say or should I say “show”, that helps them understand what I want them to create.

I have heard clients say various phrases like: “I just want it to look cool” or “Make it look edgy” or “I want a trendy feel”. Everyone knows the phrases “Pictures are worth a thousand words” or “Beauty is in the eye of the beholder”.

So with that being said, if you are working with a graphic designer please remember that your definition of cool, edgy, trendy may be completely different then what that particular designer deems as cool, edgy or trendy.

The #1 rule in speaking with graphic designers is to bring visual aids to the party so to speak. The absolute quickest way to download what is in your brain to the designer is to show him/her pictures of things you like or dislike. Be specific in exactly what it is you like or dislike a particular image. This will instantly help the graphic designer understand where your brain is at and what your brain thinks cool, edgy or trendy is.

No matter what type of work you need them to do such as print design, web design, apparel design etc. you will save yourself a lot of time, energy and especially money if you can point that graphic designer down the road you want them to go down.

Also remember that if you have no idea of what you want, you may just get what you don’t want.

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